“Vibrant” is a descriptive term meaning “full of energy” and “bright and colorful”. When we think of a plant-based diet, the first thing that comes to mind is the bold beautiful colors of the myriad of fruits, vegetables, herbs, and spices. The amazing substances that make these colors have numerous health benefits. A synonym for “vibrant” is “vital”, which means “essential”. Moving toward a plant-based lifestyle is essential not only to maintain our health and preserve some of our most essential organs, including the heart and brain, but also to keep our planet viable for future generations.

The “Beat”, represents both the “beating heart” and the bold, colorful vegetable “beet”, which personifies the vibrancy of the plant phytonutrients. The beet in the logo is shaped like a heart, which incorporates these two principles into one image. The EKG strip in the beet signifies Dr. Brian Taschner’s cardiology background, and the combination of his knowledge of cardiovascular disease with principles of lifestyle medicine.

The logo and the name Vibrant Beat works together to promote a plant-based diet along with regular exercise.  This leads to a healthy lifestyle with higher energy levels and a greater sense of overall well-being.